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Beyond the Buzzword: What an SEO Professional Really Does
What It Takes to Be an SEO Professional in 2024 I have been on both sides of the SEO table, as a client and as a practitioner. Early in my career I hired someone who claimed to be an expert. They talked about meta tags and backlinks like magic spells. A few months later, nothing had moved. That experience taught me something important: the title "SEO professional" is easy to claim, but real expertise shows up in the details. It is not about knowing a checklist. It is about
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